Our Job: Create new business branding, website, online identity and generate business personality.
What we did: After our initial meetings we started to create branding that was fun and different, but professional and also very approachable. The target demographics were parents that are looking to invest in their child’s future. After we finalized the branding we then got to work on the website.
For the website they were looking for something that was clean, presented key information effectively, but wasn’t too aggressive and had a personality. First we developed an overall look and feel of the website that perfectly captures the brand then we populated it with custom targeted content.