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How COVID-19 Changed How People Shop

In recent years, there was an obvious and steady trend (actually robust in some cases) for sales to originate from online platforms. With the advent of COVID-19 however, this trend rapidly accelerated, with online purchases quickly becoming the only potential source of sales revenues for countless businesses. Transition...


Balancing Consumer Needs and Wants

Distinguishing between customer needs and wants can make or break a business. Accurately judging between consumer needs and wants is important. Businesses that are vending need based products will not be affected by small fluctuations in the market as noticeably as businesses based on want based models will....

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