In our previous post, we looked at the steps to creating an effective social media strategy. We cited creative and relevant content as the backbone of your campaign. After all, it's here that you tell your audience about your products or services. But what does...
Social media has emerged as a powerful tool for businesses to increase their reach and grow to the next level. Over two billion people today use at least one social media platform, and there is a chance that a significant percentage of your audience is already there. If...
In today's world, people seem to disgust commercials popping up in the middle of their much-loved TV shows. Again, waking up to an inbox full of promotion emails from brands you never subscribed to is maddening. All these suggest traditional marketing is becoming obsolete and...
If you run a small or medium-sized enterprise, increasing visibility should always be a major concern. Basically, you can only do this through marketing, which significantly promotes product awareness to your prospective customers. However, marketing may not yield the desired results if you rely on...
With over 3.5 billion searches per day on Google, search marketing is one of the most powerful marketing tools businesses have. As a business, optimizing for search is the best way to leverage this tremendous opportunity to reach out and connect to your target audience....
When you are planning a digital marketing campaign, you come across two key strategies: SEO (Search Engine Optimization) and SEM (Search Engine Marketing). While both of them aim to reach the same goals, each takes a different approach to doing it. SEO and SEM are integral...
In recent years, there was an obvious and steady trend (actually robust in some cases) for sales to originate from online platforms. With the advent of COVID-19 however, this trend rapidly accelerated, with online purchases quickly becoming the only potential source of sales revenues for countless businesses. Transition...
6 Reasons Why Ranking In Google Is Paramount For businesses of all sizes, virtual presence is key to success. Regardless what you're selling, what market you're selling to, or your size, the most difficult part of maintaining an online presence is making sure your content ranks...
User experience (UX) and User Interface (UI) work together to create a good website. Functionality, ease of use, and intuitive design can make or break your product. Use UX and UI to your advantage. Promote your business with a website that gets the job done...
You've heard of the success of Contest Promotions, maybe you've even participated in some yourself - the human psyche is drawn to free things that we usually have to pay for. Great news - you can harness that pull to grow your business and your...