Business

Launch Online Grant Program

If you run a small or medium-sized enterprise, increasing visibility should always be a major concern. Basically, you can only do this through marketing, which significantly promotes product awareness to your prospective customers. However, marketing may not yield the desired results if you rely on...

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SEO Vs SEM: What’s the Difference?

With over 3.5 billion searches per day on Google, search marketing is one of the most powerful marketing tools businesses have. As a business, optimizing for search is the best way to leverage this tremendous opportunity to reach out and connect to your target audience....

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How COVID-19 Changed How People Shop

In recent years, there was an obvious and steady trend (actually robust in some cases) for sales to originate from online platforms. With the advent of COVID-19 however, this trend rapidly accelerated, with online purchases quickly becoming the only potential source of sales revenues for countless businesses. Transition...

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Balancing Consumer Needs and Wants

Distinguishing between customer needs and wants can make or break a business. Accurately judging between consumer needs and wants is important. Businesses that are vending need based products will not be affected by small fluctuations in the market as noticeably as businesses based on want based models will....

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