How to Create Content That Gets You Noticed on Social Media
In our previous post, we looked at the steps to creating an effective social media strategy. We cited creative and relevant content as the backbone of your campaign. After all, it’s here that you tell your audience about your products or services. But what does it take to create great social media content? What boxes must you tick?
Below are tips for creating content that gets you noticed on social media.
Focus on Visual Content
People are more attracted to nice pictures and videos than blocks of words. Visual content, therefore, has significant weight over other types of content on social media. For example, Instagram became so popular for its visual focus. Major brands report a 4.21% per-follower engagement rate on Instagram. This is 58 times greater than on Facebook and 120 times greater than on Twitter.
Video consumption is becoming popular, and YouTube experiences a 100% mobile video content consumption every year.
The content you create should meet the following characteristics:
Consumers respond best to diverse content. Therefore, mix entertaining videos, compelling text content, and enticing imagery. Although some platforms do not allow all the content types, you can try to mix the posts within the medium.
-Customized based on Social Media Channel
Social media channels are different, and what works in one platform might not work in another. Therefore, you should customize your content for each platform.
Instagram is a visual platform, so you need to post relevant images and short videos. You can merge them to tell a story that appears on top of your audience’s feed instead of getting lost between regular posts.
LinkedIn is perfect when your target audience consists of professionals. LinkedIn users are looking for informative content to help them in their professions and careers.
YouTube content needs to have an overall theme and communicate in a manner that sets your brand apart from other YouTube Channels. The secret is to upload entertaining and informative high-quality videos. They should not look like adverts when you incorporate your products or services.
However, ensure you are consistent in your posting, for example, one video in a week, so your target audience can know when to expect your new videos.
Pinterest is also a visual platform where people pin photos on themed boards. Therefore, concentrate your Pinterest content around a pinnable image. Pinterest is great for creatively displaying products, especially where the majority of your audience is female.
Currently, you can only text up to 280 characters. Therefore, create a short but to-the-point message. Utilize hashtags and also include images or videos to appeal to the visual sense of your audience.
Although your Facebook post can be long, do not create an excessively long one that turns people off. Add images or short videos but ensure they relate to the content.
If your business targets Generation Z and millennials, then TikTok is a perfect platform to start. Your content will be short videos of about 15 seconds to 60 seconds. For the TikTok audience, you need to take note of the latest trends. Settle on a niche that interests your target audience, then create and share quick videos based on the trends.
How to Promote Your Social Platforms
Good content typically promotes a social channel, but you need to attract the initial following. There are several ways to promote your social media channels, including placing buttons for all your platforms on strategic positions on your website and references on all newsletters and emails you send.
You can also execute a cross-promotion, for example, by creating a Facebook post promoting your YouTube channel.
Consider Paid Promotion
Most social media platforms support paid promotions by selling paid ads to businesses and individuals. They allow you to access a wider and more targeted audience. Paid ads can reach people who do not follow or have a connection with your social accounts.
Your business can consider any of the following types of paid ads:
a) Image Ads
Image Ads are easy to create. They perform well with Pinterest, Instagram, Facebook, and Snapchat.
b) Video Ads
Video ads are available on all major social platforms, and businesses prefer them since they captivate, grab, and hold the audience’s attention. It is recommended to keep your video to a single but powerful message.
c) Text Ads
You can also boost text-only posts on Linkedin, Twitter, and Facebook to increase the reach. If you wish to use text ads, ensure your message is short, catchy, and to the point.
d) Product Ads
These are perfect when you want to showcase many products. Social networks such as Instagram allow you to tag several products directly in a post to allow easier discovery and engagement with products.
e) Carousel Ads
Carousel ads are available in channels such as Instagram, Messenger, and Facebook. They are perfect for giving a deeper story about your company. Most of these ad formats allow the display of about ten images or videos in a single carousel, and each has a link and CTA button.
f) Lead-Form Ads
Lead-form ads help build a list of interested clients for follow-up services, newsletter subscriptions, or event registrations. They are perfect when you want to offer valuables to your customers, such as guides or e-books. Social channels such as LinkedIn, Instagram, and Facebook have special contact forms to get customer details.
We Can Help
It is now clear that social media marketing is no longer a question of “if” but “when” for businesses today. Contact the Digital Marketing Experts at Adaptive Marketing to learn more.